Consulting Ltd

Why Going Long?

Going Long Consulting Ltd was created after the fabulous summer of 2012, up until then I had been busily merging three business units , The Searchworks, Guava and Netbooster into one Netbooster UK unit having managed the sale of Tradedoubler AB’s search business to Netbooster SA.

Once I had some perspective on that situation I discovered that I could get a job, and a nicely paid one at that but not one I was wholly excited or driven by. At the same time and by accident I started doing some work to help some people that I had known a while and was unable to assist when embroiled in some serious merger, acquisition and post implementation work.

So I needed an entity to bill from and Going Long Consulting was created, so called as it mirrors the journey of the business owner and my passion for Ironman Triathlon being the title of the excellent book by Joe Friel and Gordon Bryn on Ironman training.

The purpose of Going Long Consulting Ltd is to help people set, articulate and attain their goals and organise their businesses to deliver this for them through whatever support they need to get them there.

I have set a goal of helping over five hundred business owners to their best outcomes and there is a ticker on this site so you can check up on how I am doing with that!

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Chris Simpson Going Long Consulting

Chris Simpson

Bio

Since the beginning of 2013 Chris has been applying his broad experience to helping businesses to grow and thrive. Chris has assisted over 150 shareholders and Directors of over 80 organisations.

As a comparison with the market in the Governments Growth Accelerator programme 2012-2016 there were 40,000 businesses assisted by over 10,000 coaches , whereas Chris delivered for over 50 clients in less than three years…

Chris is a part time practice tutor at the Open University Business School on its degree apprentice programme.

Chris has served on the Board of Worthing Homes since 2016, and in 2017 became Chair of the Development Committee of this South Coast Housing Association which has over 4000 homes and is building over 100 new units a year.

Chris has run a number of businesses, including The Search Works, then Europe’s largest search marketing agency, with billings of over £400 million and EBIT of £5 million p.a.

Chris served on the Executive Board of Swedish Listed Tradedoubler AB and managed the sale of the subsidiary he was responsible for to the French listed Netbooster Group SA.

Chris worked at Capita plc as General Manager Offshore Services in Mumbai, reporting directly to a main PLC board director, and amongst his other experience led the Probabilty plc business as Commercial Director whilst it underwent an AIM flotation.

Chris was also Commercial Director of Air Miles (now Avios), which grew from 150 to 1,500 employees during his time with the company.

Chris’ early career included the Shell graduate scheme and five years working for Texaco in Scotland and Northern Ireland in the early 1990’s

Chris is a father of three, a four time Ironman triathlete (a discipline he has represented Ireland at in World and European championships) and an inveterate outdoorsman.

Chris has degrees in Chemical Engineering, English & Spanish and an MA in English at the Open University. Chris is currently studying for an MEd in linguistics with the Open University.

Chhis Simpson Business consultant

Chris Simpson

Personal

Sports team / Club Folkestone CC or Kent

Go to Drink Guinness or a nice Malbec

Favourite Film Groundhog Day

Top TV Show Mastermind

Music Genre Folk

Best Loved Book Hard Times – Charles Dickens

Last Meal Nepalese – I live in Folkestone!

Chris Simpson Iron Man